Brands Do it.
Designers Do it.
Politicians Do it. (sometimes)
Celebrities do it.
You Can Do It.
Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, — for example, an intriguing endeavor that is creative in nature by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitarian group. In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.
If you haven’t heard of Jason Wu, here’s the short version.
Next up: a collaboration with Brizo. Two great design houses com together for a fashionable faucet.
Below is a faucet from the Jason Wu for Brizo line.
“At the center of the collection is a faucet unlike any other. Named for mythology’s Norse god of wisdom and magic, the Jason Wu for Brizo Odin™ faucet features a unique and unexpected rotating handle motion to emphasize the collection’s modern and seamless design. Punctuated by Wu’s signature Miss Wu owl emblem on the tip of the handle, this faucet is truly the collection’s showpiece.
The Jason Wu for Brizo Odin faucet is equipped with SmartTouchPlus™ Technology, which allows users to start and stop the flow of water with a simple touch anywhere on the spout or handle of the faucet. For a more intuitive experience, its hands-free mode activates the flow of water when hands are anywhere within 4” of the faucet.” quote: Brizo
If you would like to hear Jason speak on fashion and his personal design concept, you can view it here:
Jason is now in collaboration with NEST Fragrances
“This month, Wu’s first candle, in collaboration with NEST Fragrances, will launch at many of those same high-end stores. Jason Wu Orchid Rain—a mix of white orchid, nashi pear, pomegranate and goji berry—burns in the ultramodern entryway of Wu’s sweeping showroom in Manhattan’s garment district. Wu breathes it in. “This is what I smell like, in a $48 candle.” He notes that the candle is his first foray into home accessories, suggesting it won’t be his last.” ~ Fashioning a Brand – Delta Sky Magazine
Jason also collaborates with Target with affordable fashions.
Photo via http://www.Target.com
And one more…
I have had the pleasure of meeting Jason Wu in person twice. Here I am with some of the Blogger 19 Alumni who attended the Kitchen and Bath Industry Show (#KBIS) last month in Chicago.
Jason has several additional products under the umbrella of his empire. As you can see, he has quickly established his brand by wonderful collaborations with top companies across the spectrum of lifestyle goods.